The media could always play good news or bad news, depending on the negative or positive effect on the public's perception of the Maple Leafs Food company. When the listeria outbreak occurred back in 2008, the media brought some good and bad news about Maple Leaf Foods how they are handling the problem. Michael McCain CEO of Maple Leaf Foods accepted the blame for the tragedy apologizing to victims which led to positive news coverage. In many cases it did not leave to a negative publicity, because the apology was viewed across YouTube, and other social networks. After the media portrayed positive coverage of Maple Leaf Foods they started to gain their consumers back because the media had shown that Michael McCain took the responsibility and shown loyalty to the consumers so they could be satisfied with Maple Leaf products again.
Do you find it that the media portrayed the news towards the listeria outbreak or towards Michael McCain?
Do you find it that the media portrayed the news towards the listeria outbreak or towards Michael McCain?
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