Archie McLean, CEO of Maple Leaf Foods Inc, of Toronto says the company acquisition of the fresh and pork and prepared meats business of Calgary based Burns Food Ltd. The major deal is to boosts its power to brand market for meat products. The CEO of Maple Leaf Foods Archie McLean believes that they are big believers in brands, and this gives them three strong brands. The three are burners,swift, and Gainers, with combined annual sales of $600 million increase of Maple Leaf share of Canadian sales prepared meats from 145 to 25% -30%. In many cases their major plan is to increase distribution an add support for all domestically and target markets like in Asia. Archie McLean also said that as consumers get money in their jeans, there's a shift from grain to animals protein.
Do you find it that Archie McLean is doing the right thing by increasing more brands for meat products?
Rogers Publishing Limited.(September 23, 1996). Maple Leaf aims for more brading of meats. Retrieved March 2. 2012,from Proquest outline database.
No comments:
Post a Comment