Maple Leaf Foods Employment and Benefits

In the headquarters  in Toronto, Maple Leaf Foods employees 24,000 people. Who produce millions of meat products annually. In Canada most leading meat factories millions of products are produced with quality and care. The wage provided for the sales representative is about  $60,000, and the wage for logistics coordinator is $46,000. The benefits provided to employees are dental coverage, and life disability coverage.

Is important that employees that work for Maple Leaf Foods get equal wage benefits and more health coverage?

Maple Leaf Foods than and now

Maple Leaf Foods was discovered in 1927. The Canadian company employees 13,000 people in Canada, US, Europe, and Asia. Maple Leafs produces frozen dough for bakers an fresh and frozen baked goods and fresh pasta and pasta sauces. Back in the 19 century in 1920s, the time of consolidation for Canadian meat packers who, increasingly, were relying on the export market to survive. Also miners and settlers had provided a an expanding market for packers, but this demand levelled off around the turn of the century. However worldwide demand for meat increased, and Canadian production increased.

Aftermath Damage of the listeria crisis outbreak

Maple Leaf Foods one of the biggest processing meat companies in Canada was struggling to contain the damage after the listeria outbreak happened back in 2008.  The Toronto based plant company had linked to many bad meat packaging that linked to the outbreak. The listeria disease was naturally occurring bacterium that caused listeriosis, and food borne disease. The most people to catch the disease were babies, elderly people, and pregnant women were most vulnerable to catch the disease. Maple Leaf Foods main strategy after the outbreak was to reopen their plants after the listeria outbreak, however the company was warned that contamination may never be found. In many cases Maple Leaf Foods company  has received information that 22 Canadians plants of the company have had no sign of the affected meat products and still remain safe towards their process meat.

Maple Leaf Foods aims for branding more meats

Archie McLean, CEO of Maple Leaf Foods Inc, of Toronto says the company acquisition of the fresh and pork and prepared meats business of Calgary based Burns Food Ltd. The major deal is to boosts its power to brand market for meat products. The CEO of Maple Leaf Foods Archie McLean believes that they are big believers in brands, and this gives them three strong brands. The three are burners,swift, and Gainers, with combined annual sales of $600 million increase of Maple Leaf share of Canadian sales prepared meats from 145 to 25% -30%. In many cases their major plan is to increase distribution an add support for all domestically  and target markets like in Asia. Archie McLean also said that as consumers get money in their jeans, there's a shift from grain to animals protein.

Do you find it that Archie McLean is doing the right thing by increasing more brands for meat products?

Rogers Publishing Limited.(September 23, 1996). Maple Leaf aims for more brading of meats. Retrieved March 2. 2012,from Proquest outline database.

Maple Leaf Foods Buying Schneider

Back in 2003 Maple Leaf Foods bought Schneider meat company which led  Schneider meat company to close down their  plants and  1200 jobs were lost. Maple Leaf Foods corporation major goal was to eliminate 1,200 jobs in Kitchener and the distribution centres were to close their doors in 2013. Maple Leafs plan was to modernize and concentrate production at its meat processing facilities over the next three years of their company. Schneider President Dennis Lesperance issued  a statement saying they had remained hopeful Maple Leaf would continue their local operations by opening their companies up in different provinces. In many cases total of six plants of Schneider meat company were to closed down across the country, they also had to shut down and one distribution centre in Burlington which was closed down.

Do you find it that it was ok for Maple Leaf Foods to shut down Schneider meat company and make them lose 1,200 jobs in Canada?

How Media portrayed the Listeria outbreak

The media could always play good news or bad news, depending on the negative or positive effect on the public's perception of the Maple Leafs Food company. When the listeria outbreak occurred back in 2008, the media brought some good and bad news about Maple Leaf Foods how they are handling the problem. Michael McCain CEO of Maple Leaf Foods accepted the blame for the tragedy apologizing to victims which led to positive news coverage. In many cases it did not leave to a negative publicity, because the apology was viewed across YouTube, and other social networks. After the media portrayed positive coverage of Maple Leaf Foods they started to gain their consumers back because the media had shown that Michael McCain took the responsibility and shown loyalty to the consumers so they could be satisfied with  Maple Leaf products again.

Do you find it that the media portrayed the news towards the listeria outbreak or towards Michael McCain?

Positive Management skills

Poor Management my have  led to the  listeria outbreak of Maple Leaf Foods of 2008. However the company management changed a possible negative impact to a positive one. Michael McCain CEO of Maple Leaf took responsibility for the listeria outbreak. Consumers were satisfied that Michael McCain took responsibility for the listeria outbreak and regained the company trust. As a consumer I  think Michael McCain is very noble because he  took responsibility for the outbreak and it makes me happy as a consumer. I'm happy because he has shown his loyalty towards his consumers of his products. I hope he inspires other managers to take responsibility  towards their own actions.


Do you believe that Michael McCain did the honest thing buy taking the blame and the responsibility to protect his company?

Its safe to eat organics than Maple Leaf Foods

Maple Leafs Foods had recovered  from the outbreak back in 2008 from the listeria crisis that caused Canadians from eating processed meat and how its effecting certain people from going to meat lovers to pure healthy organics lovers now. Many Canadians are obsessed with meat products like red meat, but after the outbreak many are trying to discover organic meat which is more healthy for all Canadian families. Michael McCain CEO of Maple Leaf Foods still remain proactive today but does it make consumers mind change from going to meat lovers to pure healthy organic lovers. In many cases many Canadians are purchasing freshly organic meat from Canadian farms instead going to nearby grocery store and purchasing process meat  which contains different harmful chemicals, that Maple Leaf Foods went through after nearly half of Canadians died from the listeria disease back in 2008.

How has the crisis of listeria of Maple Leaf Foods products changed customers from buying organic meat from farms?

Fresh Organic Meat 

   

Food Safety in Canada

The Food safety in Ontario after the outbreak of listeria in the Maple Leaf Foods products, handled the crisis very differently were the CEO of Maple Leaf Foods Michael McCain said that  it would demonstrate trust, transparency,credibility, and commitment after the listerioisis were linked to cold cuts produced at Maple Leaf's Toronto plant in August 2008. In many cases Ontario should be more concerned after the outbreak killed nearly half of Canadians across Ontario and other provinces. The majority of process foods is causing illnesses for food borne disease outbreaks in Canadian history. Majority of Maple Leafs strategies is to make good intentions back in January 2009 their was recall of tainted food. Maple Leaf Foods should take different strategies to regain its safety for its meat products and retain its positive customer support towards rebuild the trust of the consumers.

Do feel that Maple Leaf Foods should be more concerned about their meat products and the safety of the consumers?

Maple Leaf Foods- Rebounding From Tragedy

Sometime we look at major headlines that show us what's happening in the marketplace and how its impacting the world and economy. According to Dave Scholz vice president of Leger Marketing in Toronto has suggested that one company is poised to recover from negative publicity which is Maple Leafs Foods lnc. Part of the recovery is attributed to the way they brought back their production and handled the listeria crisis in 2008. If you look at Maple Leaf Foods its one of Canada's oldest and most identifiable food companies around Canada. In 2009 Marketing Leger Corporation Reputation Survey plummeted from 66 out of 100 to 8 out of 100. By January 2009 the score risen to 40 out of 100, in many cases the major components that have helped Maple Leaf Foods regain its customers support are trust, transparency, credibility, commitment, and honesty. Maple Leaf CEO Michael McCain took responsibility for the situation and remained proactive towards the crisis. The company took a major step by becoming an industry leader in food safety, also Maple Leaf Foods worked harder to rebuild the crumbling relation ship between itself and the public. The out break was damaging Maple Leaf with a $27 million dollar lawsuit, however Maple Leafs profit margin were decreased since the company used coupons and price discounting to regain its customers back. Michael McCain had told the media that this past year was without a doubt the worst year in history. In August 2008, McCain appeared on television ad to issue a candid and a heart felt apology to the people that have bought Maple Leaf products in the past year. The consumers feedback revealed that this strategy was successful and people appreciated the honesty and credibility of Michael McCain. However after this outbreak additional recalls and ongoing media reports on listeria will not help Maple Leaf rebuild its reputation back.

Do you find that after the outbreak in 2008 Maple Leaf Foods should now be more careful after what they went through that caused the listeria in the meat products?